Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success - PDF free download eBook

  • Verified: Sun, May 31, 2020
  • Published: 13.01.2019
  • Views: 78

Introduction

'a compelling methodology... to increase market share quickly' - Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in busines's - James Currier, managing...

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Details of Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Original Title
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
ISBN13
9780753545379
Edition Format
Paperback
Number of Pages
320 pages
Book Language
English
Ebook Format
PDF, EPUB

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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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Some brief overview of this book

'a compelling methodology... to increase market share quickly' - Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in busines's - James Currier, managing partner, NFX Guild 'will teach you how to think like a marketer of tomorrow' - Josh Elman, partner, Greylock Partners Growth is now the first thing that investors, shareholders and market analysts 'a compelling methodology... to increase market share quickly' - Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in busines's - James Currier, managing partner, NFX Guild 'will teach you how to think like a marketer of tomorrow' - Josh Elman, partner, Greylock Partners Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy.

HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.


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