Attract Better Patients: How To Position Yourself As The Go-To Dentist For Higher Value Cases - PDF free download eBook

Introduction

Imagine doing marketing and NOT getting the results you hoped for. After helping dentists with their marketing for years, we have seen it all. From dentists ranking #1 on Google only to have their...

Some brief overview of this book

Imagine doing marketing and NOT getting the results you hoped for. After helping dentists with their marketing for years, we have seen it all. From dentists ranking #1 on Google only to have their phone silent to others that are getting a flood of unqualified patients.

This book is written for those dentists who are tired of that experience and want BETTER patients; patien Imagine doing marketing and NOT getting the results you hoped for. After helping dentists with their marketing for years, we have seen it all. From dentists ranking #1 on Google only to have their phone silent to others that are getting a flood of unqualified patients.

This book is written for those dentists who are tired of that experience and want BETTER patients; patients that appreciate quality and willing to pay for it, that are taking your recommendations for treatment and acting on it because they trust you, and that will be loyal to you. They key to getting the kind of patients that will allow you to work fewer hours and earn more money is positioning yourself as the go-to dentist in town. When you establish yourself as the authority, you get your pick of patients, and better patients will be pleading you to accept them rather than you begging for new patients.

While becoming the go-to dentist consists of several aspects, this book touches upon the first steps that you can do by yourself or hire professionals to do. In this book you will learn: What factor allows brands to be priced as much as three times more as their competitors? What were the changes in the past years that caused existing marketing tactics to be obsolete?

How do you gain an advantage in the way patients view your online listing so that you will get more calls? How should a business handle each of the four types of online reputation? How do you capitalize on social proof to get more and better patients?

The three types of patients and the action steps needed to prevent and resolve skewed ratios. The ten steps you can take now to immediately improve your positioning and attract better patients.